Procedure for Configuring Bonus Buy

Understanding Bonus Buy in SAP

Bonus Buy in SAP allows businesses to offer special pricing or promotional deals without using Free of Charge (FOC) orders. This method is particularly useful in scenarios where a company wants to offer products—such as finished tea in the tea industry—as gifts or promotional items while maintaining a structured and auditable process.

Real-World Scenario in the Tea Industry

In many tea-producing companies, it's common to gift finished tea to esteemed guests or delegates. Rather than creating a Free of Charge (FOC) order, which may not offer sufficient tracking or pricing flexibility, Bonus Buy provides a more strategic solution. It allows for gifting without assigning a specific order value while still maintaining robust internal controls.

Why Use Bonus Buy Over FOC Orders?

Using Bonus Buy instead of FOC orders presents several advantages:
  • Trackability: All transactions are logged with pricing conditions.
  • Configurability: Custom rules can be set based on business scenarios.
  • Integration: Smooth coordination with pricing procedures and other SAP functionalities.
  • Audit Readiness: Ensures every gift has a traceable and documented path.

Step-by-Step Guide to Configuring Bonus Buy

Step 1 – Maintain the Condition Table

Begin by defining the condition table that holds combinations such as customer, material, and sales area. This will be the foundation for determining bonus buy conditions.

Step 2 – Maintain Access Sequence

Create an access sequence and assign your condition table to it. Access sequences help SAP search for applicable pricing or discount conditions in a logical order.

Step 3 – Create and Assign Condition Type

Now define a condition type (e.g., BB01, BB02) and link it with the access sequence. This condition type will represent the kind of bonus or discount being offered.

Step 4 – Define the Pricing Schema

In this step, incorporate the Bonus Buy condition type into your pricing procedure. The pricing schema governs how SAP applies conditions during order processing.

Step 5 – Activate Bonus Buy Determination

You must activate the Bonus Buy functionality based on specific sales areas, as well as Document Pricing Procedure (DPP) and Customer Pricing Procedure (CPP). This is similar to pricing procedure determination.

Step 6 – Maintain Condition Records

Use transaction VBK1 to create bonus buy entries. You can apply the following standard discount types:
 
Code Description
BB01 Bonus Buy: Price
BB02 Bonus Buy: Absolute Discount
BB03 Bonus Buy: % Discount
BB04 Bonus Buy: Free Goods

Bonus Buy Discount Types in SAP

  • BB01: Adjust the item’s price to a special promotional value.
  • BB02: Apply a flat discount amount to the item.
  • BB03: Use percentage-based discounts.
  • BB04: Offer items completely free of charge without using the FOC order process.

SPRO Configuration Path

To configure Bonus Buy within SAP, navigate to:

SPRO → Sales and Distribution → Basic Functions → Bonus Buy
From here, you can manage condition types, access sequences, and pricing procedures related to bonus buy offers.

Common Mistakes to Avoid in Bonus Buy Configuration

  1. Failing to link access sequences properly.
  2. Skipping pricing schema updates.
  3. Forgetting to activate bonus buy determination for relevant sales areas.
  4. Not testing condition records thoroughly.

Pro Tips for a Seamless Setup

  • Always validate changes in a sandbox or test environment.
  • Document all condition types and mappings for future audits.
  • Ensure all stakeholders are trained on the new bonus buy process.
  • Use naming conventions for easier management and tracking.

Bonus Buy Reporting and Analytics

You can track Bonus Buy usage through standard SAP reports and custom analytics. Monitor usage by:
  • Sales Area
  • Material
  • Customer Segment
These reports can help in optimizing marketing spend and understanding promotion effectiveness.

Integration with Other SAP Modules

Bonus Buy is primarily an SD (Sales and Distribution) function, but it also touches:
  • MM (Materials Management): Inventory implications of free goods
  • FI (Financial Accounting): Revenue and discount reporting

Frequently Asked Questions (FAQs)

1. Can I configure Bonus Buy without touching pricing procedures?
No. The pricing procedure must be updated to accommodate bonus buy conditions.

2. Is Bonus Buy suitable for every type of product gift?
Yes, especially when you want structured control over the gifting process.

3. What happens if I skip condition record maintenance?
SAP will not recognize any bonus buy rules, and no discount will be applied.

4. Are Bonus Buy and Free Goods the same?
Not exactly. Bonus Buy offers more flexibility and configuration options.

5. Can I automate Bonus Buy offers by customer group?
Yes. Use appropriate condition tables and access sequences for segmentation.

Conclusion

Configuring Bonus Buy in SAP is a powerful way to handle gifting scenarios—especially in industries like tea production—without resorting to FOC orders. With the right setup, businesses can streamline gift distribution, maintain audit trails, and enhance promotional strategies. Follow the steps outlined above, and you'll have a robust, scalable Bonus Buy configuration in place.

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